About

Red Rebel Armour is an Indigenous-led streetwear brand dedicated to empowering Indigenous communities through fashion. Founded by Sean Rayland, our mission is to reduce recidivism rates among Indigenous people by offering on-the-job training and employment opportunities for those reentering society after incarceration. 

We create contemporary streetwear that celebrates Indigenous identity and pride, incorporating Anishinaabe designs and motifs. Our commitment to sustainability is reflected in our use of eco-friendly materials and a made-to-order business model that minimizes waste. 

Red Rebel Armour also collaborates with Indigenous artists and designers, amplifying Indigenous voices and fostering cultural appreciation. We are passionate about advocating for social justice and contributing to the economic development of Indigenous communities in Manitoba and beyond.