Description

Ensure your success in new markets by conducting proper research, selecting the most effective entry strategy and implementing it efficiently. As part of FITTSkills for Manitoba Powered by World Trade Centre Winnipeg, the International Market Entry Strategies course examines what individuals in organizations need to know and do to ensure the success of new international ventures. You will learn how to research market entry options, analyze them, and then select the most effective strategy for your needs. With this knowledge in hand, you will also discover how to implement and manage your new market entry strategy and build a successful future in your new market.

What You’ll Learn

• Choose the most advantageous market entry strategy based on research and analysis of options and potential barriers
• Develop an international business plan that details key business strategies with metrics to monitor success
• Excel in new markets by establishing and managing strategic global business alliances through use of research, evaluation, negotiation and continued communication
• Establish and maintain productive business relationships using knowledge of cultural factors in target markets
• Maximize profit and ensure efficient distribution and control by managing direct and indirect exports

Session Dates

Four virtual sessions, each from 2 – 6pm

• Session 1 – Thursday, January 22, 2026
• Session 2 – Thursday, January 29, 2026
• Session 3 – Thursday, February 5, 2026
• Session 4 – Thursday, February 12, 2026

Course Tuition: CAD $600.00 + GST

Register: https://www.wtcwinnipeg.com/events/fittskills-international-market-entry-strategies-course/